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A little nudging goes a long way

A pilot study showed that three times more money goes to charity in people's wills when the lawyer writing the will prompts them.

Reading, yesterday morning, about the success of the 'Nudge Unit' (the government’s Behavioural Insight Team) in a pilot study which showed that three times more money goes to charity in people's wills when the lawyer writing the will prompts them, I relived the moment on Monday when my daughter and I thundered passed Mo Farah at the 2K mark in the BUPA 10K run through central London.

To read the article in full go to Spear's blog

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